Diversify Your Services for Spring – Retail

In today’s competitive retail market, complacency is the enemy of success. Retailers need to think one step ahead to ensure they are meeting the new demands of a digital world. Spring is the perfect time for retail business owners to look beyond the array of services they offer and brainstorm on new ways they can expand their brand. Today, we look at some additional services you can offer your customers this spring.

Mobile Checkouts: It’s no surprise that forward-thinking retailers like Apple and Starbucks have already implemented mobile checkout technology in their stores. For retailers, long lines are an opportunity for customers to change their minds. Introducing mobile point-of-sale (POS) devices in your store will a) enable your customers to easily checkout without waiting in line, b) allow your staff to interact with your customers in a new way, and c) gives your store an advantage over the competition.

Pop-up Shops: Pop-up shops are nothing new (Halloween shops, firework stands, etc.); however they are a huge trend in the retail world right now. These temporary stores are a great way for retailers to test new markets and build brand awareness. And, due to their popularity they can generate a lot of buzz for your business.

Personal Shoppers: A personal shopper can make life much easier for those customers who lead busy lifestyles or don’t enjoy shopping. By personalizing their experience you decrease the stress of browsing, increase the odds of shopping success and build customer loyalty. Go the extra mile by offering a seasonal service that brings your new collection directly to the customer. For example, keep a database of their measurements and bring samples to their homes. Or, send them an e-catalog.

Whatever strategy you decide to use, the point is to offer a new service that exceeds the quality of service they are used to.